For my fourth year Digital Asset Management class our group decided to create a fictional NBA team; the Toronto Monarchs. I was tasked with developing the logos, jerseys, and marketing visuals. I wanted the brand to feel uniquely Torontonian with many nods to the city's landmarks and history. Monarchs was a perfect tie in with Toronto's famous King and Queen streets, as well as Queen's Park. The name also enabled a double meaning to incorporate an animal mascot with strong colours and graphic elements.